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She's Bold with Beth Whitman

Sep 27, 2017

Sally Bergeson is the founder of Oiselle, a by women, for women running and athletic clothing company based in Seattle.

Sally founded the business more than 10 years ago when she became dismayed by the lack of availability of running shorts designed for women that were also well-made, comfortable and actually looked good. Oiselle’s first product (those running shorts that Sally had dreamed of) came to market in 2007 and the line expanded from there.

But Oiselle and Sally are about more than just the clothes. They’re about getting more women comfortable (and confident) in sports and also bringing that sisterhood together around the country and around the world.